Hi, I'm Steve.

I'm an award-winning creative director and brand leader with 15+ years across CPG, beverage alcohol, cannabis, and financial industries. I balance strategic insight with creative intuition, grounded in consumer psychology. My work is about clarity, simplicity, and impact; turning complex problems into design that connects and lasts. I build empathetic, high-performing teams and deliver brand experiences that drive growth across every touchpoint.

Link to my CV

LinkedIn Profile

What I do

Brand Identity & Systems: naming, visual platforms, guidelines, toolkits.
Packaging & Shelf Systems: masterbrand architecture, line extensions, retail/POS.
Digital & Product: websites, landing flows, design systems, UI components.
Campaign & Content: concepts, launch kits, social/editorial systems, motion/video.
Presentations that Sell: pitch/sell-in decks that align stakeholders and speed approvals.

How I lead

Team Leadership: hiring and mentoring large teams, clear reviews, creative standards.
Process & Workflow: briefs, checkpoints, roadmaps; faster cycles without noise.
Brand Ops: governance, asset libraries, version control, accessibility compliance.
Budget & Vendors: accurate scoping, pre-press/production oversight, on-time delivery.
Cross-Function Alignment: marketing, product, research, and execs working from one plan.

What helps it land

Consumer Insight: behavior-led decisions, simple messages that move people.
Measurement Mindset: engagement goals, post-launch learnings, continuous improvement.
Regulated Categories: alcohol/cannabis/financial; clear, compliant communication.
Tools: Adobe CC (Ps/Ai/iD/Pr/Ae), Figma, Keynote/PowerPoint; Azure; monday.com
Communication: crisp writing, strong creative rationales, confident stakeholder presentations.